Varun Sardana, an alumini of N.I.F.T (Delhi) and a recipient of the prestigious "Bijenkorf Fashion Design Award 2004" held in Amsterdam, has been designing for the past three years with a presence in over 10 high-end designer stores all over India. His clothes have featured widely in magazines like WWD (Japan), Vogue, Cosmopolitan, Marie –Claire, Elle, Grazia, High-Blitz, Maxim and Femina. He has also been featured in national dailies like the Times of India and Hindustan Times and television channels like Zoom, CNN-IBN, NDTV and Times Now. Varun has also hosted two fashion-related shows – "Makeover" and "Style Guru" for two seasons on NDTV India and NDTV Good Times. Varun has also designed the costumes for "For Real" a cross-over English feature film being released this year. Varun has had two successful showings at the Wills Lifestyle India Fashion Week and garnered rave reviews from press and critics. His debut collection at the WLIFW Spring/Summer '08 was adjudged as The Best Debut Collection by the Fashion Design Council of India and Best New Designer 2007- 08 by the Hindustan Times.
"I always like to look for my ideas among the boring and the mundane. I like to pick up elements from things we are so used to seeing everyday that we have become immune to them and giving a new definition to them. I am obsessed with playing with detailing, whether it is multiple ways of using buttons or placing seams or fusing different fabrics together. It's the interplay of opposites that interests me and my garments always aspire to escape the definitions that bind them- whether it is the use of embellishment to transform relaxed silhouettes or the use of menswear detailing in feminine shapes. I am not very trend motivated, I feel my clothes should have a character that is inherent and not defined by either local aesthetic or global trends. My clothes are for confident men and women who are comfortable in their skin and who are not looking for external validation." - Varun Sardana