Rue Du Mail is a platform set up by Martine Sitbon's vision of blending roughness with richness; her poetic feminine sensibility with uniquely urban sharpness. This duality makes Sitbon an important force in fashion. Rue Du Mail is an address, a space, and esthetic symbolizing Sitbon's independent spirit deeply rooted in Parisian elegance. Sitbon is a modernist whose clothes nonetheless have a sense of history.